What is the primary responsibility of a listing agent?

The primary responsibility of a listing agent is to manage the selling process. This encompasses a wide range of tasks, including setting the initial property price, marketing the property effectively, holding open houses, and providing guidance to the seller throughout the home selling journey. The listing agent serves as the seller's representative, ensuring that their interests are prioritized while facilitating communication and negotiations with potential buyers and other parties involved.

While advertising the property is a crucial part of the selling process, it's only one aspect of the broader responsibility of managing the entire transaction from listing to closing. Furthermore, representing the buyer's interests is typically the role of a buyer's agent, and while negotiating with other agents is part of the selling process, it is not limited to only that. The focus of a listing agent is to oversee all aspects that contribute to a successful sale.